Since 2022, EKKA has taught us two things.

When dogs get destructive… it causes stress.

And…

Value isn’t a cheap distraction.
It’s lasting joy with our fur-children.

With hundreds of thousands of visitors over 9 days, EKKA is the perfect testing ground.

Feedback is brutal.

And what we discovered was…

It wasn’t just indestructible beds Pawrents needed.

The beds were just the tip of the iceberg.

The Next Big Challenge

The next BIG CHALLENGE getting in between all of us and our dogs was…

Toys that last a day 😡

So We Started Testing

In the wild.

Using EKKA as the testing ground for real-world feedback.

That’s how Chew Crew products started.

The Heavy-Duty Natural Rubber Bones came first — and they’re awesome for most dogs.

People constantly come up because they bought one last year… and now they want another.

Then There’s the Balls…

A guy with a Rhodesian Ridgeback visited late one day.

“Mate, a couple of years back, I bought a ball from you.

You mentioned it would last… and that 30-Day Guarantee.

I didn’t believe you, but thought…
Hey — at least I’ll get my money back.”

And then he held up a ball.

It was about 80% the size he bought it.

And as dirty as all hell.

We both laughed.

“So… you’re after a new one?”

“Nup — this’ll be good for another year.”

As he left, I said…
“Until next year, my friend…”

With the best evil impression I could muster.

👉 See the ball that started it: Chew Crew Heavy-Duty Dog Ball